El Questro Homestead, Luxury Lodges of Australia, Western Australia A few weeks ago, I spoke with the owner of one a small boutique hotel connected to TXA. It’s in a destination popular with both international and domestic tourists. We discussed the challenges of the last few years and what’s happening right now. [...]

Like it or not, we operate our tourism businesses in the digital age. Your website serves as a virtual storefront, giving visitors a glimpse of the travel experience they are considering booking. Crafting a captivating website is crucial to attracting and engaging potential travellers. You only get one shot at a first impression, so [...]

As summer approaches, it looks like being a ‘cracker’. Long and hot! Now’s the time to gear up for an influx of ‘bookers’ eager to soak up the sun, surf, and the unique experience your holiday home can offer. Your task is to ensure that your property is summer-ready to attract guests and provide [...]

If there is one social media platform you should use for a tourism business, it is Instagram. And when you use it, you need to think strategically when creating your profile, sharing content, and connecting with your audience. Here's a list of things to consider that will help you set up and actively manage [...]

In pretty much everything, but especially tourism, a picture is worth a thousand words. And with travellers, that translates directly into bookings. In a social media dominated society, where tourists rely heavily on visual cues to make travel decisions, attracting customers equates to the power of captivating photos. Striking imagery, that catches the searching [...]

V3 announces the launch of a new distribution partnership with Ctrip. The integrated two-way XML connection provides Australian and Indonesian tourism operators access to China’s booming online travel market.  Ctrip is China’s largest online travel service provider, and this places V3’s TXA and ITX clients at the forefront of the rapidly increasing outbound Chinese [...]