Best practice in managing your Tourism business in peak season. This summer looks like delivering the surge of tourists we were hoping for, all eager to explore our diverse landscapes, pristine beaches, vibrant cities and relaxed country towns. Whether you run an accommodation or activity business, summer holiday season presents both opportunities and challenges. [...]
It seems summer has already started. That means our holiday season is almost here. Most of us are frothing for our well-earned December/January break, whether it’s a relaxing holiday at the beach, getting together with family and friends (less relaxing!), or exploring new experiences or places. As a tourism operator, your task is to [...]
El Questro Homestead, Luxury Lodges of Australia, Western Australia A few weeks ago, I spoke with the owner of one a small boutique hotel connected to TXA. It’s in a destination popular with both international and domestic tourists. We discussed the challenges of the last few years and what’s happening right now. [...]
Like it or not, we operate our tourism businesses in the digital age. Your website serves as a virtual storefront, giving visitors a glimpse of the travel experience they are considering booking. Crafting a captivating website is crucial to attracting and engaging potential travellers. You only get one shot at a first impression, so [...]
As summer approaches, it looks like being a ‘cracker’. Long and hot! Now’s the time to gear up for an influx of ‘bookers’ eager to soak up the sun, surf, and the unique experience your holiday home can offer. Your task is to ensure that your property is summer-ready to attract guests and provide [...]
If there is one social media platform you should use for a tourism business, it is Instagram. And when you use it, you need to think strategically when creating your profile, sharing content, and connecting with your audience. Here's a list of things to consider that will help you set up and actively manage [...]
In pretty much everything, but especially tourism, a picture is worth a thousand words. And with travellers, that translates directly into bookings. In a social media dominated society, where tourists rely heavily on visual cues to make travel decisions, attracting customers equates to the power of captivating photos. Striking imagery, that catches the searching [...]
Booking Boss and V3 are pleased to announce the integration of Booking Boss to the power of TXA distribution. Booking Boss and TXA today launched a live real time two-way connection between Booking Boss and TXA’s diversity of over 200 unique Distribution channels. Shane Crockett, CEO of V3, described the integration as “a win [...]
The quality and format of the booking pages on your website are critical in converting “lookers” to bookers. That is why device sensitive booking pages are a ‘must have’. TXA’s booking pages are device sensitive, industry best and provided at no extra cost. With TXA you control and influence the customer booking process. To make [...]
There are some really simple ways to check whether Google accepts that your website is mobile-friendly; 1. Search your own website on your smartphone. If you have a “mobile-friendly” tag next to the result then Google has registered your site as mobile-friendly. This is how the tag looks; 2. Click this link and [...]