V3 co-founders Shane Crockett and Stephen Wells are longtime friends who both have a passion for surfing and travel.
In the early 1990s, both held senior positions in different, but related industries. Shane was the highly regarded CEO of the West Australian Tourism Commission, and Stephen, the MD of his own successful marketing business, 303. They’d collaborated before, could they do it again?
In the mid-nineties, the Internet was just taking off. The duo spent most Saturday mornings driving to their secret surf break north of Perth. It was during these trips they got talking about the potential of the Internet to enable them to surf the ten best waves around the world. The idea was there, but how to make it possible when it was difficult to find somewhere to stay, pay and book online?
They knew searching for those small, out of the way, and interesting places often meant endless hours of research, followed by a plethora of telephone calls and emails, often resulting in uncertainty of the final booking outcome. They concluded