Booking Boss and V3 are pleased to announce the integration of Booking Boss to the power of TXA distribution.

Booking Boss and TXA today launched a live real time two-way connection between Booking Boss and TXA’s diversity of over 200 unique Distribution channels.

Shane Crockett, CEO of V3, described the integration as “a win win win for the travel industry”. He said, “TXA is proven driver of increased booking revenue by boosting online visibility through low cost Distribution which attracts, and converts at industry leading levels.” “Linking into Booking Boss is another key integration to a market leading booking system, targeted to the activities market”, he continued.

The connection presents Booking Boss’s tour, activity and attraction operators with the opportunity to boost bookings by leveraging the enormous breadth and depth of TXA’s distribution channels.

Travellers also benefit by having greater visibility of, and access to book, more activities inventory throughout Australia.

Booking Boss customers now have at their fingertips direct live access to all TXA Distribution channels spanning OTAs like Red Balloon and Expedia, Australia’s key Government destination websites, a multitude of local regional websites and visitor centers and numerous niche travel sites, a unique and unparalleled Distribution network. And Booking Boss operators control which channels they want to use, plus their content, commission and pricing.

“We are extremely excited about this partnership, as it enables Booking Boss to bring even more value to our customers by further centralising their availability and pricing management. TXA distribution is extremely powerful for tour, activity and attraction operators and is well respected and supported by Government Tourism Offices. By connecting into systems such as TXA; Booking Boss gets closer to truly connecting the industry.” – Renee Welsh, CEO.

How to connect to TXA

1. Complete TXA online application form at (Join Now > Click on Booking Boss logo)
2. In Booking Boss, select TXA as a distributor.
3. You’re done! Now all your content (images/descriptions), pricing and availability will be automatically presented live to the TXA channels you choose to opt-in to, and when you receive a booking it will be entered directly and automatically into Booking Boss for you in real time.

For further information email:, call +61 2 8015 7598.

About Booking Boss

Booking Boss are industry leaders and specialists in booking and channel management software for the tour, activity and attraction industry. Booking Boss assists operators increase bookings; manage their availability and streamline their distribution. Contact us today to chat about our solutions.

About Tourism Exchange Australia (TXA)

TXA is Australia’s national tourism booking platform supported by Government tourism bodies. It delivers an eTourism platform with live booking and payment capability so travellers can search, book, pay and confirm instantly. Thousands of Australian tourism businesses connect to all the big OTAs and commercial sites using TXA as well as State tourism websites like,, and,, and numerous regional websites, Visitor Centres and. See how TXA works at

About V3

V3 is a leading Australian travel technology and marketing company. V3’s Open Booking Exchange technology delivers TXA, helping large and small and micro tourism Operators across all tourism segments fully engage in online marketing to drive more online bookings.

For background on V3 and TXA, go to