Scarily, it’s 40 years since Tourism Australia’s famous ‘slip an extra shrimp on the barbie’ Paul Hogan ad campaign. Best campaign they have ever done! Have a look, it’s still a classic. The basic proposition of the Paul Hogan campaign was to highlight our collective national personality - happiness, friendliness, and optimism. Using ‘Hoges’ [...]

It’s been a topsy turvy spring. But summer looks like being long and hot again! It’s time to run a quick check that you’re ready to attract summer holiday travellers and deliver a memorable (reviewable) experience. Here are some simple ‘must do’ tasks to prepare your business for a boom time summer… it’s going [...]

I’ve now written three blogs about the value of videos in marketing tourism businesses, how to create those videos and exactly the tools you need to achieve close to ‘professional’ quality and I want to explain how to use readily available, low-cost drones to add the ‘wow’ factor to your armoury of content for [...]

My last blog emphasised the value of video content and how you can do it yourself. Judging from the response I got, many small tourism operators, like you, tend to get overwhelmed and ‘freak out’ at the suggestion that they can, and should, create their own video content for their website and social media. [...]

In my last blog, I wrote about the important role videos can play marketing your tourism business and attracting eyeballs to your website. I understand that it may seem daunting, and take you out of your comfort zone, but creating your own video content for both your website and social media channels is easy, [...]

One of the most asked questions we get is… “exactly what is a Tourism Exchange?” So, I am going to focus this article on answering that and explaining how our Tourism Exchange Australia (TXA) works. TXA is a digital tourism marketplace technology that facilitates the management of descriptive content (images, descriptions), real time inventory [...]

Actively managing to reduce the risk of false or problematic bookings and fraudulent credit card payments is climbing the ladder of importance for tourism businesses, large and small. To protect your hard-earned revenue, profits, and reputation you need to have well thought out plans, policies, and practices in place. It is not a simple [...]

As a creator and supplier of tourism products you understand how competitive business is in our industry. I’ve previously written about, and I’m sure you appreciate, how your guest’s experience and their reviews can make or break your business. While the very nature of your product, its pricing, and the ‘grand gestures’ you build [...]

I blogged last month about the value of reviews. To reiterate, reviews are probably the most important content you can have in your marketing content armoury, and not only because they’re a free gift, presented to you by your guests. I’ll explain below why the best of all reviews are Google reviews and why [...]

Tourism, travel marketing and ultimately conversion to bookings is now primarily digital. Therefore, establishing a prominent and robust online presence should be single most important marketing objective. Now don’t be freaked out by the confusing smorgasbord of online platforms available to tourism businesses. There is one that stands head and shoulders above the rest [...]