Tourism Exchange Australia
Australia's B2B Tourism Exchange
TXA connects Australian tourism suppliers, destinations, distributors and booking systems so tourism products can be found, marketed, booked and measured online.
How TXA was built and why
Tourism Exchange Australia was established in 2008 in partnership with ATDW (an organisation representing all Australian State and Federal Government Tourism Organisations) as the nation's open, commercially neutral booking exchange.
Selected through a global tender, TXA was built to give every Australian tourism supplier, regardless of category, size or booking system, fair access to ecommerce and online distribution. The same exchange technology now powers tourism platforms in the United Kingdom, Japan, the United States and Saudi Arabia. TXA remains Australia's own.
A Connected Tourism Ecosystem
One exchange connecting Australia's tourism ecosystem
Tourism products flow from connected booking systems through TXA to destination websites, distributors, travel trade and travellers.
Tourism operators
Products, rates and availability
Connected booking systems
Tourism Exchange Australia
Distribution platforms and channels
Destination websites
Travel trade
Tour operators
Travellers
Discover and book
Live products, rates and availability move through one connected exchange
TXA Connection Pathway
How to Connect to TXA?
Each pathway connects to the same national exchange infrastructure, with different entry points for each part of the visitor economy.
Tourism Suppliers
Connect through your booking system and make your product bookable across more channels.
Apply Now
Destinations
Become a Smart Destination and make local supply bookable through your own digital assets.
Explore Destinations
Distributors
Access bookable Australian tourism inventory through TXA connected supply.
Become a Distributor
Booking Systems
Connect your booking system to TXA and unlock distribution for your customers.
Partner EnquiryHow TXA Works
Become a Smart Destination
Move destination marketing from inspiration to conversion
Smart Destinations use TXA as digital infrastructure for their visitor economy. It connects local suppliers, destination content, owned websites and apps, trade channels, local reseller networks and real-time data.
Activate digital assets
Turn destination websites, apps and visitor touchpoints into conversion-ready channels.
Digitise local supply
Help local operators bring bookable products, pricing and availability online.
Connect supply to the world
Open inventory pathways to trade channels, resellers and owned destination channels.
Own your data
Use activity, campaign and booking signals to see what is driving outcomes.
Data and insights
Data that helps destinations see what is working
TXA helps destinations understand supplier activity, campaign performance, visitor engagement and booking outcomes through dashboards, attribution and data exports.
