Accommodation

How to mitigate the risk of fraudulent bookings and payments

By |2024-07-08T06:40:40+00:00July 8th, 2024|Accommodation, Tourism|

Actively managing to reduce the risk of false or problematic bookings and fraudulent credit card payments is climbing the ladder of importance for tourism businesses, large and small. To protect your hard-earned revenue, profits, and reputation you need to have well thought out plans, policies, and practices in place. It is not a simple [...]

Comments Off on How to mitigate the risk of fraudulent bookings and payments

It’s the vibe… the little things that make a big difference

By |2024-06-24T07:36:32+00:00June 24th, 2024|Accommodation, Tourism|

As a creator and supplier of tourism products you understand how competitive business is in our industry. I’ve previously written about, and I’m sure you appreciate, how your guest’s experience and their reviews can make or break your business. While the very nature of your product, its pricing, and the ‘grand gestures’ you build [...]

Comments Off on It’s the vibe… the little things that make a big difference

Invaluable secrets of Google reviews

By |2024-05-31T01:38:44+00:00May 31st, 2024|Accommodation, Tourism|

I blogged last month about the value of reviews. To reiterate, reviews are probably the most important content you can have in your marketing content armoury, and not only because they’re a free gift, presented to you by your guests. I’ll explain below why the best of all reviews are Google reviews and why [...]

Comments Off on Invaluable secrets of Google reviews

The one thing you can easily do to improve your online profile, and it’s free!

By |2024-05-13T07:18:51+00:00May 13th, 2024|Accommodation, Tourism|

Tourism, travel marketing and ultimately conversion to bookings is now primarily digital. Therefore, establishing a prominent and robust online presence should be single most important marketing objective. Now don’t be freaked out by the confusing smorgasbord of online platforms available to tourism businesses. There is one that stands head and shoulders above the rest [...]

Comments Off on The one thing you can easily do to improve your online profile, and it’s free!

Why guest reviews on Google, social media, the OTAs and your website are so important

By |2024-05-08T08:23:36+00:00May 8th, 2024|Accommodation, Tourism|

Guest reviews really matter. Just think about how they impact your own travel decisions. Numerous studies show that a vast majority of travellers research reviews before deciding to book. Positive reviews build trust and credibility. Negative review create uncertainty and ‘risk aversion’ which deter bookings. Add to that, the impact on search engines which [...]

Comments Off on Why guest reviews on Google, social media, the OTAs and your website are so important

How to build booking momentum through winter

By |2024-04-18T05:43:31+00:00April 18th, 2024|Accommodation, Tourism|

Believe it or not, winter is almost upon us. It has been a patchy summer/autumn around Australia for both weather and bookings. Let’s now look forward to the next six months. It is important to keep nourishing your online profile and product offerings to both thrive through winter and springboard into next summer (excuse [...]

Comments Off on How to build booking momentum through winter

How creating compelling content will drive more direct bookings

By |2024-04-09T01:18:59+00:00April 9th, 2024|Accommodation, Tourism|

As I’ve spelled out in other blogs the main marketing challenge that every tourism operator faces in our complex online and social media world is standing out amidst a sea of booking options and particularly the hyper-activity of the OTAs. I’ve also argued that while the OTAs are really important channels in getting your [...]

Comments Off on How creating compelling content will drive more direct bookings

Every tourism operator should be hungry for direct bookings

By |2024-03-14T06:10:49+00:00March 14th, 2024|Accommodation, Tourism|

Managing connections to the big OTA websites is fundamental to your business having a viable online profile and sustainable reach across the travel market. But if you want more revenue, lower variable costs, higher profit margin, more control of your ‘brand identity’ and customer interactions, you must actively drive direct bookings. Balancing traditional channels [...]

Comments Off on Every tourism operator should be hungry for direct bookings

The power of Google can drive direct bookings

By |2024-03-11T06:50:40+00:00March 11th, 2024|Accommodation, Tourism|

Google Direct is a feature introduced by Google for both accommodation and activities to improve the travel consumer’s experience in finding and booking tourism products. It is a ‘super channel’ for both travellers and suppliers. Here’s why. Travellers can search for their travel preferences using Google Search and/or Google Maps to find and instantly [...]

Comments Off on The power of Google can drive direct bookings

You don’t have to offer free cancellation

By |2024-02-22T03:59:44+00:00February 22nd, 2024|Accommodation, Tourism|

You don’t have to offer free cancellation. Consider this challenging proposition… charging a fee for cancellation of bookings is fair, reasonable and justifiable. Crazy? I don’t think so. While the big OTAs try to push for price parity and free cancellation, these practices are against the interests of tourism suppliers and erode the overall [...]

Comments Off on You don’t have to offer free cancellation
Go to Top