Best practice in managing your Tourism business in peak season. This summer looks like delivering the surge of tourists we were hoping for, all eager to explore our diverse landscapes, pristine beaches, vibrant cities and relaxed country towns. Whether you run an accommodation or activity business, summer holiday season presents both opportunities and challenges. [...]
It seems summer has already started. That means our holiday season is almost here. Most of us are frothing for our well-earned December/January break, whether it’s a relaxing holiday at the beach, getting together with family and friends (less relaxing!), or exploring new experiences or places. As a tourism operator, your task is to [...]
El Questro Homestead, Luxury Lodges of Australia, Western Australia A few weeks ago, I spoke with the owner of one a small boutique hotel connected to TXA. It’s in a destination popular with both international and domestic tourists. We discussed the challenges of the last few years and what’s happening right now. [...]
Like it or not, we operate our tourism businesses in the digital age. Your website serves as a virtual storefront, giving visitors a glimpse of the travel experience they are considering booking. Crafting a captivating website is crucial to attracting and engaging potential travellers. You only get one shot at a first impression, so [...]
As summer approaches, it looks like being a ‘cracker’. Long and hot! Now’s the time to gear up for an influx of ‘bookers’ eager to soak up the sun, surf, and the unique experience your holiday home can offer. Your task is to ensure that your property is summer-ready to attract guests and provide [...]
If there is one social media platform you should use for a tourism business, it is Instagram. And when you use it, you need to think strategically when creating your profile, sharing content, and connecting with your audience. Here's a list of things to consider that will help you set up and actively manage [...]
In pretty much everything, but especially tourism, a picture is worth a thousand words. And with travellers, that translates directly into bookings. In a social media dominated society, where tourists rely heavily on visual cues to make travel decisions, attracting customers equates to the power of captivating photos. Striking imagery, that catches the searching [...]
V3 announces the launch of a new distribution partnership with Ctrip. The integrated two-way XML connection provides Australian and Indonesian tourism operators access to China’s booming online travel market. Ctrip is China’s largest online travel service provider, and this places V3’s TXA and ITX clients at the forefront of the rapidly increasing outbound Chinese [...]
TXA, a leader in the tourism booking exchange industry, is pleased to announce a new partnership with Booking.com, one of world’s top online travel agencies (OTA). Booking.com B.V., part of the Priceline Group (Nasdaq: PCLN), is a world leader in online booking of accommodation. Each day, over 700,000 room nights are reserved on Booking.com. [...]
Building on the existing partnership between Tourism Exchange Australia (TXA) and TripAdvisor, TXA announced a major new co-operative digital initiative for the Australian tourism industry using TripAdvisor’s new TripConnect tool. This initiative results from TXA’s certification as a TripAdvisor Premium Partner for TripConnect. TripConnect is a powerful new tool for SME accommodation Suppliers to generate [...]