Tourism

If you want to shoot drone imagery for your tourism business, here’s how.

By |2024-11-15T00:20:51+00:00November 15th, 2024|Accommodation, Tourism|

I’ve now written three blogs about the value of videos in marketing tourism businesses, how to create those videos and exactly the tools you need to achieve close to ‘professional’ quality and I want to explain how to use readily available, low-cost drones to add the ‘wow’ factor to your armoury of content for [...]

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You don’t have to be Steven Spielberg

By |2024-10-23T00:21:49+00:00October 23rd, 2024|Accommodation, Tourism|

My last blog emphasised the value of video content and how you can do it yourself. Judging from the response I got, many small tourism operators, like you, tend to get overwhelmed and ‘freak out’ at the suggestion that they can, and should, create their own video content for their website and social media. [...]

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‘Do it yourself’ videos for your website and social media

By |2024-09-24T00:51:20+00:00September 19th, 2024|Accommodation, Tourism|

In my last blog, I wrote about the important role videos can play marketing your tourism business and attracting eyeballs to your website. I understand that it may seem daunting, and take you out of your comfort zone, but creating your own video content for both your website and social media channels is easy, [...]

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The purpose and power of a Tourism Exchange

By |2024-07-25T02:53:12+00:00July 25th, 2024|Accommodation, Tourism|

One of the most asked questions we get is… “exactly what is a Tourism Exchange?” So, I am going to focus this article on answering that and explaining how our Tourism Exchange Australia (TXA) works. TXA is a digital tourism marketplace technology that facilitates the management of descriptive content (images, descriptions), real time inventory [...]

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How to mitigate the risk of fraudulent bookings and payments

By |2024-07-08T06:40:40+00:00July 8th, 2024|Accommodation, Tourism|

Actively managing to reduce the risk of false or problematic bookings and fraudulent credit card payments is climbing the ladder of importance for tourism businesses, large and small. To protect your hard-earned revenue, profits, and reputation you need to have well thought out plans, policies, and practices in place. It is not a simple [...]

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It’s the vibe… the little things that make a big difference

By |2024-06-24T07:36:32+00:00June 24th, 2024|Accommodation, Tourism|

As a creator and supplier of tourism products you understand how competitive business is in our industry. I’ve previously written about, and I’m sure you appreciate, how your guest’s experience and their reviews can make or break your business. While the very nature of your product, its pricing, and the ‘grand gestures’ you build [...]

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Invaluable secrets of Google reviews

By |2024-05-31T01:38:44+00:00May 31st, 2024|Accommodation, Tourism|

I blogged last month about the value of reviews. To reiterate, reviews are probably the most important content you can have in your marketing content armoury, and not only because they’re a free gift, presented to you by your guests. I’ll explain below why the best of all reviews are Google reviews and why [...]

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The one thing you can easily do to improve your online profile, and it’s free!

By |2024-05-13T07:18:51+00:00May 13th, 2024|Accommodation, Tourism|

Tourism, travel marketing and ultimately conversion to bookings is now primarily digital. Therefore, establishing a prominent and robust online presence should be single most important marketing objective. Now don’t be freaked out by the confusing smorgasbord of online platforms available to tourism businesses. There is one that stands head and shoulders above the rest [...]

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Why guest reviews on Google, social media, the OTAs and your website are so important

By |2024-05-08T08:23:36+00:00May 8th, 2024|Accommodation, Tourism|

Guest reviews really matter. Just think about how they impact your own travel decisions. Numerous studies show that a vast majority of travellers research reviews before deciding to book. Positive reviews build trust and credibility. Negative review create uncertainty and ‘risk aversion’ which deter bookings. Add to that, the impact on search engines which [...]

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How to build booking momentum through winter

By |2024-04-18T05:43:31+00:00April 18th, 2024|Accommodation, Tourism|

Believe it or not, winter is almost upon us. It has been a patchy summer/autumn around Australia for both weather and bookings. Let’s now look forward to the next six months. It is important to keep nourishing your online profile and product offerings to both thrive through winter and springboard into next summer (excuse [...]

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