Tourism Exchange Australia

Tourism Exchange Australia is Australia’s world leading national booking exchange supported by all State and Federal Government Tourism Organisations. TXA has been selected by Australian GTOs to give their industry a competitive marketing advantage by making their products both visible and bookable on a multitude of Distributors, and to facilitate a more cost-effective way to market the industry.

TXA is an alliance between V3 and the Australian Tourism Data Warehouse (ATDW), to deliver a national, open and inclusive booking exchange for all Australian tourism businesses.

The ATDW collects tourism content from all Australian States and Territories, and publishes it on multiple websites, and TXA enables Suppliers to connect to numerous Distribution Channels with live content, rates and availability for consumers to book, confirm and pay immediately.

TXA is an open, inclusive booking exchange, that incorporates inventory and pricing from multiple TXA Connected Booking Systems, which is automatically distributed to a multitude of websites no matter what their commercial model.

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Here’s how Government Tourism Organisations describe the Exchange:

Liz Ward Australian Tourism Data Warehouse

“Tourism Exchange Australia is a world-leading initiative and presents huge opportunities and benefits to Australian tourism.

We’ve worked closely with V3, our TXA alliance partner, to bring the objective of an open, inclusive and commercially neutral distribution platform for the industry to reality. The technology and model puts Australian tourism in a strong position to respond quickly to new distribution opportunities”

Liz Ward
CEO, Australian Tourism Data Warehouse

Ian Crawshaw Tourism Northern Territory

“We launched TXA in the Northern Territory just over a year ago and the results have well exceeded our expectations.

We’ve been able to significantly boost Distribution visibility across the breadth and depth of Territory tourism suppliers using the V3’s Exchange technology. It’s facilitated literally millions of dollars of extra bookings into our industry.”

Ian Crawshaw
Manager E Enablement, Tourism Northern Territory

Pam Von Stieglitz Tourism Tasmania

“We partner with V3 in our Tas e-Connect program and are delighted with its success.

We’ve been able to bring e-commerce capability deep into our industry resulting in an explosion of Distribution options, strong online bookings flow and an industry now much better equipped to prosper in the online environment.”

Pam Von Stieglitz
Head of Distribution, Tourism Tasmania

South Australia logo

“SATC has been part of TXA from early days and we’ve experienced the benefits of the Exchange model from every perspective.

Bringing together enhanced distribution capability with collaboratively organised and e-commerce enabled supply is the model that has positioned SA tourism businesses strongly to capitalise on the booming growth in online marketing of tourism.”

South Australian Tourism Commission