You don’t need a huge budget to improve GEO. Most gains come from making your site clear, structured, and proof-rich, especially on the pages that matter most.

Tip 1: Fix the “core truth” on your top pages. Start with your Home page, top 3 product/tour/accommodation pages and your Contact page

On each product page, add a short “Key Facts” block near the top (in text), such as:

  • Location: where you depart / where the experience happens
  • Duration: total time and start times
  • Best for: couples / families / beginners / foodies / etc.
  • Inclusions: what’s included (and what’s not)
  • Group size: min/max
  • Accessibility: mobility notes, stairs, terrain
  • Weather: what happens if it rains/windy conditions
  • Cancellation policy: plain English summary
  • Price: from $X (or range)
  • How to book: clear BOOK NOW button

AI, and humans(!) love this.

Tip 2: Add FAQs that match and mitigate pre-booking anxiety

Create an FAQ section on each major product page with 6 to 10 real questions, like:

  • “Is this suitable for kids? What ages?”
  • “Do you cater for dietary requirements?”
  • “What should I wear/bring?”
  • “Is there parking? Can I be picked up?”
  • “What fitness level is required?”
  • “What happens if the weather changes?”

Write answers in two short paragraphs max, not walls of text.

Tip 3: Create 2 or 3 “answer pages” that attract AI discovery

These are short blog-style pages that answer common planning questions, for example:

  • “Best time of year for whale-shark watching in Exmouth [region]”
  • “A perfect day itinerary in Clare Valley [region] (with a half-day tour)”
  • “What to pack for a Cradle Mountain hike in winter/summer”

Link these pages to your product pages with a clear “Book this experience” section.

Tip 4: Use headings that are or sound like questions

Instead of clever headings, use headings that match the way people ask AI:

  • “Is this tour suitable for beginners?”
  • “How long does it take?”
  • “What’s included?”
  • “Where do we meet?”

This improves extractability.

Tip 5: Add proof in a way that engenders easily assessed trust

Include:

  • review snippets with the reviewer type where possible: family/couple/group)
  • real photos with captions (“Sunset paddle near X” is 100 times better than just “Photo Gallery 3”)
  • safety info and licences/permits (where relevant)
  • clear business details and contact methods

Tip 6: Add basic structured data (schema) if you can

If you’re on WordPress, Wix, or similar, plugins can add:

  • LocalBusiness schema
  • FAQ schema
  • Product/Offer schema (for tours/packages)
    This helps machines interpret your page consistently.

Tip 7: Create a simple GEO maintenance routine

Once a month:

  • update any availability notes and seasonal sections
  • review and refresh rates if they changed
  • add one new FAQ based on recent enquiries
  • publish one “answer page” per quarter (even that is plenty)

I understand it is daunting and difficult to start re-jigging your website. I am exactly like you, so here’s a simple and manageable 7-day action plan for you.

  • Day 1: Write one clear homepage intro (who/where/what)
  • Days 2 and 3: Add key facts and FAQs to your top 3 products
  • Day 4: Improve your Contact page (hours, location, directions, parking)
  • Day 5: Create one “Best time to visit/do X” answer page
  • Day 6: Add trustworthy evidence blocks (reviews, safety, permits, policies)
  • Day 7: Add internal links between answer pages to and from products