TXA, a leader in the tourism booking exchange industry, is pleased to announce a new partnership with Booking.com, one of world’s top online travel agencies (OTA).

Booking.com B.V., part of the Priceline Group (Nasdaq: PCLN), is a world leader in online booking of accommodation. Each day, over 700,000 room nights are reserved on Booking.com. The Booking.com website and Apps attract visitors from both the leisure and business sectors worldwide.

Booking.com is presented in more than 40 languages, and offers over 536,412 properties in 206 countries.

“Our integration with TXA helps our tourism partners to update inventory content, rates and availability to our sales channels in real-time, so we can bring the best offers to our customers. We’re delighted to launch this important connection and to offer tourism businesses a greater range of distribution options across our global network. This connection is an exciting development as we continue to enhance our Supplier base.” said [Booking.com rep].

“We are thrilled that this connection has been established. Booking.com is one of the worlds key Online Travel Agents (OTA) and the connection continues the expansion of opportunities for industry Suppliers delivered by TXA.” said Shane Crockett CEO of V3, the joint providers of TXA, in partnership with the Australian Tourism Data Warehouse.

“A key differentiator of TXA’s technology is the two-way real-time connection through the platform delivering accurate automatic updates of rates and inventory, assisting OTAs to overcome the connectivity challenges that they face, while allowing Suppliers to receive OTA reservations directly into their own systems”

Liz Ward, CEO of ATDW said “Having such an important OTA as Booking.com connected to TXA will deliver outstanding benefits for the Australian tourism industry. This initiative represents another valuable TXA driven contribution to all Australian tourism Suppliers, regional tourism organisations and Government tourism organisations that are utilising the TXA technology to support their digital marketing initiatives.

All Australian Suppliers, large and small, can capitalise on TXA’s connection to this important distribution partner.

For more information please call [Booking.com phone], Shane Crockett +61 (418) 9119988, Liz Ward on +61 (419) 578 200.